Grade: 10, 11, 12
Length of Course: First and Second Semester
Prerequisite: None
INSTRUCTIONAL OBJECTIVES:
1) To introduce marketing as a desirable and challenging career field.
2) To provide a foundation for continued study in college.
3) To develop skills and understandings relating to the marketing process.
4) To recognize the elements of marketing in regard to local businesses.
COURSE DESCRIPTION:
Marketing is a people‑oriented field and is one of the fastest growing areas of employment. It is the process of determining consumer needs and wants and then directing products and services to meet those needs. Students will study the four P’s of marketing‑product, place, price, and promotion‑and will be involved in a variety of hands‑on small group activities.
WHAT STUDENTS ARE EXPECTED TO DO:
· Short reading assignments (6‑10 pages) occurring once or twice a week and accompanied by textbook and workbook activities.
· Present marketing updates (current articles from newspapers or magazines).
· Participate in small group work activities, such as planning a new business.